Content & tools
Real life stories
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Welcome
Transform your client conversations with content, resources and digital tools – all in one place
Open Toolkit
Whatever stage of the protection journey you’re at, find everything you need in a couple of clicks. Talking about protection isn’t always easy. But having the right tools to hand is. Unlock your full potential. Try theTOOLKIT.
The power of stories can bring protection to life.
Check out our full selection of our stories .
here
Max's story
Alex's story
Andrea's story
Diagnosed deaf from birth, Max’s story can help start the conversation around critical illness for children. His dad Ian wanted to share their story and to offer advice to those thinking about taking out insurance.
Read Max's Story
Read sharon's Story
Read ANdrea's Story
While abroad on holiday, Andrea hit her head in the middle of the night. Unable to get to a hospital, her 24/7 access to Smart Health’s GP service – anytime, anywhere – became invaluable
Sharon returned to part-time work after suffering a stroke at 42. All made possible by income protection. She never imagined she would need to claim on her insurance.
It’s all in the detail
Packed with info and easy to understand, our sales aids are the perfect way to make sure you’ve got all bases covered – for both you and your clients.
Sales aids this way
Calculator tool
Our whole of life calculator demonstrates that a whole of life policy can often be a better option than an investment. Compare the two with seven simple questions.
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Whether it’s pre-meeting prep, mid-meeting pitch, or you’re following up after a recommendation.
How far along the protection journey are you?
Check out the other stages of your client’s protection journey.
Your clients are in good hands, but using our ready-made resources in your meetings can make conversations that little bit easier. They’re also ideal for a post-meeting follow-up.
We're in a meeting now
I'm preparing for a meeting
Following up
Let's go
Whether you’re sending information to clients before a meeting or simply brushing up on a few final details, our prep material will see you through.
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Stay in touch with your clients so they reap the ongoing rewards of your knowledge and advice.
We see the future in you. Let’s keep the protection conversation going, together.
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Give us a call. Our lines are open, Monday to Thursday from 8:30am - 6:00pm, Friday 8:30am - 5:30pm, except UK bank holidays.
adviser@aiglife.co.uk
0345 600 6829
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Read Alex's Story
Alex was diagnosed with colorectal cancer at the age of 66. Here’s his advice to those thinking about taking out life insurance.
Home
Life insurance
For those clients needing a hand with their life insurance – we’ve got the answer. Use our handy resources to guide your client conversations.
Great, you’re preparing for a meeting. What do you need help with?
Income protection
Critical illness
Smart Health
Everything else
Storytelling
Looking for something else?
Check out the other stages of your client's protection journey.
Sales aid – family income benefit
Show your clients the bigger picture and explain the importance of this cover when it comes to families.
Download
Sales aid – instant life insurance
Life insurance has never been easier – bring your client’s up to speed, in just a few minutes.
Calculator – mortgage protection
Show the benefits of financial protection with our savvy tool.
Calculate
Click to visit our literature library for forms, trust documentation, product information and more.
Sales aid – whole of life insurance
Explore whole of life with your clients, highlighting the great ways it can be used with its guaranteed pay-out.
Critical illness isn’t the most upbeat thing to talk about, we get that. But our content is easy to follow from the get-go. Because for us, it’s about helping you remove your client’s worries, not add to them.
Critical illness for customers
Read now
Talk to your clients about critical illness in a way they’ll understand with our customer webpage.
Ready to go email
Use our ready to go email template to introduce the importance of getting a critical illness policy to your clients.
CI for customers
Our customer-friendly pages are ready and waiting for you and your client. Check out our award-winning product.
Jonnie’s story
A powerful clip from TV personality Jonnie Irwin who didn’t have CI cover when diagnosed with terminal cancer, so he encourages people to get covered.
watch now
Insuring our income is often the last thing we think about. Not thinking ahead could be costly. Help your clients live their best lives when things don’t go to plan – with useful tips and guides on income protection.
Sharon’s story
Heading home from work, Sharon had no idea her life would change forever. Learn more about her stroke at the young age of 42 and how her insurance claim was the lifeline she needed.
Victoria’s story
After a horse knocked Victoria off her feet, she was left with significant injuries. Learn more about how her income protection policy was the lifeline she needed.
Award-winning Smart Health should be in everyone’s TOOLKIT. It’s the perfect blend of services to manage the family’s health and wellbeing. All for no extra cost.
Our guide lets your clients discover how they can stay fighting fit with Smart Health.
The Smart Health difference
Our interactive guide lets your clients discover how they can stay fighting fit with Smart Health.
Read Now
Protection poster
The conversation can start as soon as your clients walk through the door. Use our ready-made poster to get your clients thinking.
What’s ours is yours. Get some handy tips to help bring protection to life during your client conversations – make sure you’re covering those all important details.
2021 claims stats
Every claim paid is a person, a family, a loved one that we’ve helped. Use our 2021 stats to let your client’s know they’re in good hands.
2022 claims stats
Every claim paid is a person, a family, a loved one that we’ve helped. Our 2022 stats let your client’s know they’re in good hands.
Guide – immediate cover
Rest assured. Your client has access to temporary, like-for-like cover while their application is being assessed.
Vulnerable customers
Every customer deserves to experience good outcomes – no ifs, no buts. Make your vulnerable client’s lives, a little easier.
Naturally, our brains engage more with stories more than it does plain facts and figures. Give your client’s something to think about with our real-life stories – the perfect conversation-starter.
Max was announced profoundly deaf moments after being born. Ian shares his family’s story, to offer advice to those thinking about taking out insurance.
Winston’s Wish
Income protection and critical illness
Alex’s story
John’s story
Steve’s story
Louise’s story
Smart Health mental health
Madalina’s story
Our trio of Winston's Wish stories show how the charity's specialist support really matters. They help children who’ve lost a parent or sibling by listening to their grief, acting when they’re needed and knowing what to say when it’s time to talk.
John had always been fit and healthy, which is why he didn’t think he’d ever need to claim on his insurance. A diagnosis for prostate cancer quickly changed that. Learn how John’s claim helped him and his family.
Steve wasn’t expecting to undergo a life-saving quadruple bypass, but he did. Read his story to understand how having life insurance in place made all the difference to him and his family.
Smart Health has helped thousands of customers with their mental wellbeing. Read what Louise had to say after her appointments.
Smart Health has helped thousands of customers with their mental wellbeing. Read how Smart Health helped Madalina be her best self.
child critical illness
Kevin’s story
Smart Health online GP
Smart Health has experts on hand, no matter when you need them. Discover how a Smart Health GP helped to save Kevin’s life.
Marnie’s story
Like Dave, your clients might never expect to need their insurance and yet out of the blue he did. But here’s the thing – it’s better to be prepared for life’s challenges.
Dave’s story
Adele’s story
Discover how Smart Health helped Marnie get back to being at her best with support from the mental health specialists.
Access to Smart Health has helped many people get back to their best, when they couldn’t get an appointment with their GP. Read Adele’s story on how Smart Health was there at her time of need.
Vicky’s story
Smart Health second medical opinion video
View now
When your clients aren’t 100% sure of their diagnosis, a second opinion can be invaluable. See how Smart Health helped Vicky.
Andrea’s story
You’re in a meeting now, that’s what we like to hear. What can we help you with?
Our trio of Winston's Wish stories show how their specialist support really matters. They’re experts in helping children who’ve lost a parent or sibling. The team listen to their grief, acting when they’re needed and knowing what to say when it’s time to talk.
Sales aid – critical illness
Help your clients personalise their cover to suit their individual needs.
Coming Soon
Dave's Story – customer story
Like Dave, your clients might never expect to need their insurance and yet out of the blue he did.
Hear Dave’s story
Watch clip 1
Dave's Story – video snippets
Dave knows the value of protection. Diagnosed with cancer, his CI policy meant that he and his family didn't have to change their lives more than they had already. Open your clients’ eyes to the value of protection.
Watch clip 3
Watch clip 2
Sales aid – income protection
Let your client read the benefits and features of income protection for themselves.
Calculator – income protection
Keep the conversation flowing – show the likelihood of becoming unwell and how quickly savings can run out.
Our guides lets your clients discover how they can stay fighting fit with Smart Health.
What’s ours is yours. Get some tips to help bring protection to life during your client conversations – make sure you’re covering those all important details.
Calculator – business protection
Show your client the importance of their company’s most valuable asset – its people. Give it a go.
open tool
Calculator – Whole of Life
A whole of life policy can often be a better option than an investment. Compare the two with seven simple questions.
Smart Health has experts on hand, no matter when you need them. Discover how a Smart Health GP helped to save Kevin's life.
So it’s time to follow up, fantastic. What do you need help with?
For those clients needing a hand with their life insurance – we’ve got the answer. Use our resources to guide your client conversations.
John had always been fit and healthy, which is why he didn’t think he’d ever need to use his life insurance. A diagnosis for prostate cancer quickly changed that. Learn how John’s claim helped him and his family.
John's story
John had always been fit and healthy, which is why he didn’t think he’d ever need to use his life insurance.
Use our ready to go email templates to highlight and remind your clients about the importance of having a critical illness policy.
Watch trailer
Jonnie's story
A terminal cancer diagnosis. No critical illness cover. Presenter, Jonnie Irwin, tells all in episode one.
Help show your clients the value of protection.
Our OneChat podcast series is packed with personal perspectives on protection. It will get your clients thinking about their emotional, physical and financial wellbeing. Search OneChat on on your favourite podcast service to listen to all the episodes.
Getting started with the Smart Health GP app couldn’t be easier.
The Smart Health app for on demand GP appointments
Smart Health leaflet
Let your client know what Smart Health’s all about – from the services on offer to how to get started.
Smart Health email templates
Remind your clients of the award-winning service they have access to. All at no additional cost.
Smart Health letter templates
Give your clients a gentle nudge to stay healthy with a reminder of Smart Health’s services.
*Teladoc data, November 2021
Getting started with the Smart Health GP app couldn’t be easier. Make sure your client joins the 70% of Smart Health users already booking 24/7 GP appointments – our most popular service*. To get started, your client simply needs to download the app to their phone and register ready for when they need it. All they’ll need is their policy number and ID to hand.
Smart Health for immunity
Good health starts from inside. Share tips on how food can help your client lower their risk of major illness.
Smart Health good food mood
You are what you eat. Make sure it’s healthy with a guide to help your clients get the nutrients they need.
Smart Health exercise
Work from home with a whole new meaning. Help keep your clients active with home workouts for all ages.
Adele’s story – Smart Health online GP
Read Adele’s story on how Smart Health was there at her time of need.
Watch Here
Smart Health baking made healthy video
Now your clients can have their cake and eat it with our healthy baking video. Hear from our Smart Health nutrition experts.
Watch here
Smart Health nutritional tips video
Healthy eating made easy. Give your clients the tools to create a healthy diet to boost their health and wellbeing.
Smart Health kitchen essentials
Every household needs a nutritious food stash. Find out what should be on your client’s shopping list from our Smart Health nutritionist.
Dave’s story – Smart Health online GP
Like Dave, your clients might never expect to need their insurance and yet out of the blue he did. It’s better to be prepared for life’s challenges.
HEAR DAVE’S STORY
Marnie’s story – Smart Health mental health
Dave’s story (15 secs)
Share this short video with your clients about Dave’s to whom Smart Health had a life changing impact.
Learn the impact of childhood bereavement and how Winston’s Wish is there to help.
Guide – help with probate
Our guide to everything there is to know about probate, from what it is to who’s involved.
Claims guide
When a loved one dies, focusing on making a claim can be tricky. This step-by-step claims guide will do the heavy lifting for your clients.
The Times: value of protection article
As seen in the national newspaper, read why your clients should be looking to keep hold of their protection.
Financial support
Whether your clients need a helping hand, are struggling financially or want to reduce their outgoings. Check out the ways we can help.
Read More
Conversation starter email 1
Open up a conversation about the wider benefits that come with an AIG policy with this ready to-go email.
Conversation starter email 2
Highlight the value of protection with this ready to-go email. It showcases Dave’s real life story, to help your clients see the need.
Guide – help with trusts
Our new simple guide can be used to help introduce trusts to your clients and why they might want to set one up.
